Aloak - Consulting

	Aloak Consulting is most helpful for businesses that are ready to begin integrating business operations with a good website strategy. Streamline business processes and see a greater return on your investment. Need a simple, entry-level website solution?

	Internet Strategy Session Marketing & Promotions Custom Graphic Design Custom Programming Catalog Configuration Internet Strategy Session Before you invest in your website, Aloak's Consulting team will help you interpret the changing landscape and respond with a plan that integrates your online and offline operations. At the end of the half-day to full-day process of reviewing your business, Aloak Consultants develop a strategic report that includes: needs and goals analysis web-based solutions for streamlining business inefficiencies eCommerce and interactive strategies site map and content architecture implementation strategy cost estimates Ask an Aloak Sales Consultant about what is included in our set fee of $1,500. Back to Top Marketing & Promotions Services Aloak's Marketing & Promotions team consists of specialists who can help you develop the right mix of traditional and Internet marketing strategies to increase your market share and sales. Services include: strategies for promoting website branding, positioning and messaging online integrated marketing mix of Internet and traditional (offline) promotions product and price mix for online catalogues market analysis of industry trends, target customers and competition Marketing & Promotions fees are based on an hourly rate of $95/hour. Contact us to find out more. Back to Top Custom Graphic Design Enhance the look of any Aloak website, eComerce Catalog or Contact Management Tool with professional graphic design or animation. Create a consistent look across your online corporate identity, electronic stationery, order forms and catalogs. Graphic Design fees are quoted on a per-project basis. Contact us to find out more. View online examples of our work: London Economic Development Corporation Maglin Furniture Systems Smith Cageorge Bailey Inc. Back to Top Custom Programming Aloak's Custom Programming experts take practical, proven eBusiness strategies and bring them to life with software and web-based solutions. Customize any standard Aloak Application or develop unique solutions: integrate Aloak applications with other desktop and web-based applications modify the features and functions of any software application with custom programming design customer management databases online synchronize data-sharing systems for total supply chain management create interactive online forms personalize customer interfaces convert desktop software to web-based applications Custom Programming fees are based on hourly rates of $95/hour. For additional cost savings and better value, you can purchase programming services in blocks and by project. Contact us to find out more. Back to Top Catalog Configuration When you don't have the time to install Aloak's Catalog applications yourself, use Aloak's Catalog Configuration service. Aloak programmers and designers can also build a little bit more function, a few more features or a completely unique look into your catalog - quickly and affordably. A cost-effective alternative to building an online catalog from scratch. Custom installations of all applications and catalogs are based on an hourly rate of $95/hour. Back to Top

	1. Plan, plan, plan Developing a web-based business strategy goes back to the fundamentals of good business. While it's important to take advantage of the power of the Internet, it's also important to connect your investment to a good business strategy and plan for implementation. align your business and Internet goals and strategies develop an action plan that responds to all the new opportunities and threats from the Internet set realistic project timelines with milestones and checkpoints for building your site identify a clear purpose with measurable outcomes and goals for each generation of website 2. Create a Marketing Mix that Integrates Online and Traditional Promotions Focus on the big picture and develop a fully integrated strategy that will make the most of all the marketing channels available to you. 3. Visit Your Competitors' Websites Frequently Look at what your competition is doing to attract visitors and increase the appeal of their website. Learn from their successes as well as their mistakes. Becoming familiar with what your business sector and competition are doing online will help to position your company more effectively. 4. Track Your Online Performance Generate frequent reports that measure your website's performance. Search engine and website statistics can tell you a lot about how your current online customers are finding you and which parts of your website they are using. These will help identify your website's strengths and weaknesses from the perspective of the customer. 5. Study Your Target Markets You can do this casually by simply asking your "offline" customers about their Internet usage, the kinds of software and programs they use online, how much time they spend surfing and buying online. Consider using a professional consultant, like Aloak Marketing & Promotions, to interpret industry and market trends, together with your website statistics for a deeper insight. 6. Plan to Evolve Even while you're still building your first website, set goals for the next generation based on you customers' needs and new opportunities in your industry. Your yearly budget should account for basic website maintenance, regular content updates, fresh graphics, and website performance reports that indicate changes and new directions for a better return on your investment. Back to Top